Partnered with Social Media and Marketing teams to strategize, concept, art direct and execute monthly content on an on-going basis. Since take over, we’ve seen an instrumental growth in engagement by showcasing more “real people” and real-life how-to scenarios.
Responsible for all social media art direction and content strategy. Concept, Art direct, design, retouch and execute all deliverables for Instagram and Instagram stories. Partner with marketing and consumer engagement team during the planning of content calendars 6 months ahead. Ideate robust content to support key marketing strategies and brand pillars. Create content with analytics and social listening in mind.
Art direction & content strategy for Origins Original Skin Cooling Primer new product launch. Animate existing products in franchise.
Art direction & content strategy for Origins face mask content. Create content to support key marketing strategy to continuously lead in the face mask category in the industry.
Mini instagram activation to promote mini sized cult-fave moisturizers. Art direct & concept content for the launch.
Responsible for a 360 campaign for Origins 2017 Holiday campaign, “Give Joy.” Concept and executed elements for in-store signage, displays, third party stores (sephora) displays, catalogue, pamphlets/mailers, .com gift guide, email series, paid media and social media content.
